Contextual Advertising

Contextual Advertising
www.ContextualAdvertising.org

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Contextual Advertising Information and Resources

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Products and Medical/healthcare Services

Contextual advertising is a type of target-market advertising for advertisers whose ads appear on targeted websites whose content on those websites is highly relevant to the advertiser. Specific ads are selected and placed on these targeted websites automatically based on the content of the website.

Contextual advertising programs work by scanning the text of websites for targeted keywords and then returns advertisements to these websites as targeted and highly relevant advertisements. If the website visitor is viewing a website relating to healthcare and that website employs contextual advertising, the website visitor would see advertisements related to healthcare companies that may be advertising its products via the contextual advertising ads on that site.

Contextual advertising is also used by the leading search engines to display their advertisements on their respective search engines results pages - which are based on the keyword(s) or search phrase used by the person's interests and inquiry.

Google AdSense was the first company to utilize contextual advertising. Since then, Yahoo has also integrated contextual advertising into its search engine as well as Microsoft and Bing.

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