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To advertise on this site, call/email
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For inquiries, call/email:
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Contextual Advertising
www.ContextualAdvertising.org
The Ultimate Online Resource of Information,
Products
and Medical/healthcare Services
info@ContextualAdvertising.org
What is Contextual Advertising?
Contextual advertising is a
type of target-market advertising for
advertisers whose ads appear on targeted websites whose content on those
websites is highly relevant to the advertiser. Specific ads are selected and
placed on these targeted websites automatically based on the content of the
website.
Contextual advertising
programs work by scanning the text of websites for targeted keywords and then returns advertisements to these
websites as targeted and highly relevant advertisements. If the website
visitor is viewing a website relating to healthcare and that website employs contextual advertising, the
website visitor would see advertisements related to healthcare companies that
may be advertising its products via the contextual advertising
ads on that site.
Contextual advertising
is also used by the leading search engines to display their advertisements on their
respective search engines results pages - which are based on the keyword(s) or
search phrase used by the person's interests and inquiry.
Google AdSense was the first company to utilize contextual advertising.
Since then, Yahoo has also integrated contextual advertising
into its search engine as well as Microsoft and Bing.
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Advertising
www.ContextualAdvertising.org
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email: info@ContextualAdvertising.org
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